Lynda Felder's Writing for the Web provides invaluable information about effectively communicating information to an intended audience over the internet using a variety of media. I found the book to be a wonderful resource that manages to be straightforward but not dull, and amusing but not blogger.com by: 7 Writing for the Web offers sound principles for writing persuasive, compelling copy and presenting it in an appealing format to build an audience that will act upon what it reads. New and professional creators will benefit from the book’s sensible, practical approach, advice and blogger.com by: 14 Write short paragraphs and minimize unnecessary words. A length of words is reasonable for an average page. If you have a print document that you want to bring to the web remember this very simple rule: a page on the web should be half the length of
Writing for the Web | blogger.com
Internet users want to quickly assess your web page to decide whether to keep reading. When writing for the web, you must make your content easy to skim and scan, so users can quickly find points of interest.
This will keep them on your page reading longer. Your visitors form an opinion of your webpage within milli-seconds. See website first impression statistics. Visitors are more likely to stay on your page if you make it EASY to SCAN the page for areas of interest. The way users read on the Web is different from the way they read printed pages. People rarely read word-by-word on the Web. Internet users scan a page until they find something of interest, and then they read.
Eye-tracking studies can tell whether users are reading or scanning a webpage. Heat-zone maps show red areas where users look the most, yellow areas where they look less, and blue areas where they look the least.
How are heat-zone maps produced? In his article on How Users Read on the Webrespected usability expert Jakob Nielsen summarises the results of research studies which show that Make your article easy to read and scan.
This will keep your readers on your page for longer. They find reading from their computer screen is tiring. They tend to suffer from information overload. So they want to be able to assess your web page quickly for areas of interest. By making this easy for them, you will keep them reading longer. Start with your Conclusion Start your webpage writing for the web your conclusion, writing for the web.
Write an introduction which is a concise overview of your article. This can be useful not only for your webpage visitors, because it allows them to quickly assess whether they want to read your article in full; it is also helpful for search engines. Use Meaningful Headings Arrange all your content under meaningful headings so users can quickly skip to the next section of interest.
Headings which are keyword-rich will help boost your position in search engine results, writing for the web. Make every Paragraph easy to skim and scan — Limit each paragraph to one key concept. This way users can safely skip a paragraph without missing a key point in your article, writing for the web.
Use Bullet points and lists Users find it easier to read when content is presented with bullet points and numbered lists. Be concise. Be factual. Avoid jargon and marketing fluff. Users prefer a style that is factual and objective, writing for the web. Be direct. Come straight to the point. The popularity of many websites which are image-rich think of news sites seems to indicate that most users like writing for the web see images on a page.
Text alone can be boring, while the right images can set the appropriate tone and bring a page to life. Even icons and thumbnail images can help break up long tracts of text. The important thing is that the images are relevant or helpful in some way.
Here are some comments from my users:. To me, images make or break the presentation of web material. They should, of course, be meaningful and relevant to the text, not just decorative. They are even more of an improvement if they illustrate some aspect of the subject material that is difficult to put into words. Images … yes, writing for the web, yes, yes!
David GS June Images will always spruce up a presentation — but with the warning that there can be too much of a good thing. Obviously, when the image illustrates a point, it can help the reader. It is a matter of taste. And, what works for one reader might turn another off. Two other points I would make about images: They can bring out an emotion that can move the reader closer to the subject at hand.
Also, they can be an opportunity for the reader to pause — a slight rest. Bill Cobb June Put these tips into practice, and Many authors writing for the web you should do your keyword research before you start writing. Personally, I cannot write in that way, and I find myself doing keyword research after the piece is written. The result can be that I will amend some of my terminology to better match what users are searching for. Many of us fall into the trap of thinking that after we publish a webpage, the search engines will find it and send us lots and lots of visitors without any further effort on our part.
In reality, this approach can leave you stranded with hardly a visitor. It is commonly asserted in web writing circles that it pays to do keyword writing for the web before you write your content. Keyword research helps you determine what keywords you should include in your content to generate more traffic to your webpage from search engines.
Google provides a free tool to help you do this. It is not difficult to do, though it can be a time-consuming task. The above 7-minute youtube video from www. com will show you how to do keyword research. A summary can serve many purposes Create an outline of your planned content by writing your headings first. Your article title and your headings should be keyword-rich. Headings have two benefits If your article is going to cover several subjects, consider breaking it up into multiple articles, writing for the web, so that each article has one main topic and one set of related keywords.
Limit each paragraph to one key concept, and start the paragraph with that point. Review the 10 Tips for Writing Good Content. Writing for the web 2 Comments Web writing by Jana Brech.
Last Updated on September 29, Writing for the web — make it easy to skim and scan Internet users want to quickly assess your web page to decide whether to keep reading. First impressions are important Your visitors form an opinion of your webpage within milli-seconds, writing for the web.
See website first impression statistics Visitors are more likely to stay on your page if you make writing for the web EASY to SCAN the page for areas of interest. How Users read on the Web The way users read on the Web is different from the way they read printed pages. Arrange your content so that users can ignore large blocks of text at a time.
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Lynda Felder's Writing for the Web provides invaluable information about effectively communicating information to an intended audience over the internet using a variety of media. I found the book to be a wonderful resource that manages to be straightforward but not dull, and amusing but not blogger.com by: 7 Writing for the Web offers sound principles for writing persuasive, compelling copy and presenting it in an appealing format to build an audience that will act upon what it reads. New and professional creators will benefit from the book’s sensible, practical approach, advice and blogger.com by: 14 Write short paragraphs and minimize unnecessary words. A length of words is reasonable for an average page. If you have a print document that you want to bring to the web remember this very simple rule: a page on the web should be half the length of
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